Naked Marketing The Bare Essentials Robert Grede

diendandaihoc.vn6/12/11

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    6/12/11
    Content:

    Knowing Your Market
    Long-Term Planning
    Defining Your Market
    How to Develop A Strategic Marketing
    Establish an Image for Your Firm
    Ideas—How to Get Them, How to Use Them
    Ten Commandments of Good Copywriting
    Layout and Design
    How to Make the Most of Media
    Using Publicity to Stretch Your Marketing Budget
    Introducing a New Product
    Personal Selling
    Retailing
    Inexpensive Marketing Tactics That Work
    Tricks of the Trade Show
    How to Establish Your
    Summary
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